About Us

At Alpha, we know that quality counts. That’s why we only offer the best when it comes to our expertly engineered cutting and drilling power tool accessories.

Operating under the Australian family-owned company, Sheffield Group, every Alpha product is created and developed to deliver the best quality performance in its category, aligning with Sheffield’s core pillar, Products That Outperform.

Alpha was launched in the 90’s after Sheffield Group had recognised a need for high-quality drill bits in the marketplace. The range and brand have grown since then, providing over 1300 distributors Australia-wide with power tool accessories that revolutionise onsite cutting and drilling, and cater to a wide range of industries and trade sectors.

Since the inception of Alpha, we have always been driven by innovation and the desire to create products that outperform — it’s in our DNA. We strive to fulfil our mission, pushing the boundaries of cutting and drilling tool excellence. Alpha’s legacy and future will consistently represent the ultimate cutting and drilling tools available on the market.

– Martin Allbut, General Manager